I own an advertising agency. I've tracked ios impressions % over time on all of our remarketing campaigns (as a proxy), its down about 30% from peak and stabilized. Not a huge deal.
LOL at this below:
"Seufert estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permission, revenue could be down as much as 13.6%, according to his models. The first full quarter with the prompt is the third quarter. Facebook reports second quarter earnings at the end of July."
FB revenue is going to be up in Q3, not down, would bet $10k on that.
LOL at this below:
"Seufert estimated that in the first full quarter users see the prompt, the iOS changes could cut Facebook’s revenue by 7% if roughly 20% of users agree to be tracked. If just 10% of users grant Facebook tracking permission, revenue could be down as much as 13.6%, according to his models. The first full quarter with the prompt is the third quarter. Facebook reports second quarter earnings at the end of July."
FB revenue is going to be up in Q3, not down, would bet $10k on that.