Perhaps the problem with social media is that it’s not social. It’s actually oratorical media. In a physically social setting, people do the thing the article quotes: they recognize that interaction with diametrically opposing viewpoints is possible if they exercise tact to eschew controversy until having built common ground.
That isn’t possible at scale because there is no common ground at scale. And online, everything is at scale. You are definitely talking to everyone.
That isn’t possible at scale because there is no common ground at scale. And online, everything is at scale. You are definitely talking to everyone.