This sounds cool from a tech-nerd perspective, but of course it all is pretty futile if we don't get emissions under control. The video says 10 gigatons/yr by 2050. Our 2019 emissions were ~36 gigatons. I.e. even if capture is successful, it needs to be accompanied by aggressive emissions reductions for us to even get to neutral, let alone reversing damage.
I'm guessing Musk had some thought process around the expected marginal impact of funding this vs more on energy storage vs energy production. And perhaps capture/sequestration is under-explored.
But I wonder what could be achieved with $100M of funds directed at research to intentionally changing and shifting culture towards consuming stuff with smaller footprints? Tesla made some people want an electric car really badly. For some, very small houses are becoming attractive. But so far this stuff mostly arises from ad-hoc marketing efforts around particular brands, products, influencers. What if we need systematic memetic engineering, to make lower energy consumption actually feel desirable?
I'm guessing Musk had some thought process around the expected marginal impact of funding this vs more on energy storage vs energy production. And perhaps capture/sequestration is under-explored.
But I wonder what could be achieved with $100M of funds directed at research to intentionally changing and shifting culture towards consuming stuff with smaller footprints? Tesla made some people want an electric car really badly. For some, very small houses are becoming attractive. But so far this stuff mostly arises from ad-hoc marketing efforts around particular brands, products, influencers. What if we need systematic memetic engineering, to make lower energy consumption actually feel desirable?