The packs were pre-juiced, the Juicero Press just squeezed the juice out of the packs.
The advantage of the packs is that they can lock you into their ecosystem and charge you more money for the convenience of using the machine. Razor-and-blades is a common, worthwhile business model... if the razor can be made cheaply enough to give away, and the whole package actually solves a problem.
The idea was to basically be "Keurig, but for juice"; and it would have worked had they not charged SEVEN HUNDRED DOLLARS for the press.
The advantage of the packs is that they can lock you into their ecosystem and charge you more money for the convenience of using the machine. Razor-and-blades is a common, worthwhile business model... if the razor can be made cheaply enough to give away, and the whole package actually solves a problem.
The idea was to basically be "Keurig, but for juice"; and it would have worked had they not charged SEVEN HUNDRED DOLLARS for the press.