Almost every single person I knew back in the day who installed Limewire/Kazaa/Bearshare, bought an R4 cartridge or modded their Wii went from buying at least a couple of pieces of genuine media each year to never buying one again.
That being said, perhaps a more useful metric for calculating lost sales would be how many people acquired the technology used for piracy, rather than how many times they used it.
Almost every single person I knew back in the day who installed Limewire/Kazaa/Bearshare, bought an R4 cartridge or modded their Wii went from buying at least a couple of pieces of genuine media each year to never buying one again.
That being said, perhaps a more useful metric for calculating lost sales would be how many people acquired the technology used for piracy, rather than how many times they used it.