Advertising works at a subconscious level. The more you see a product, the more you subconsciously learn to like and trust the product, especially if you are being exposed to that product in a trusted context (popular celebrity posing with it, etc).
I wish I had saved the link, but I read a study that showed people consistently underestimated how likely they were to buy a product after seeing an ad. They would buy it at much higher rates than the control group yet still assert that they were aware of the ad and not allowing it to influence their decisions.
I wish I had saved the link, but I read a study that showed people consistently underestimated how likely they were to buy a product after seeing an ad. They would buy it at much higher rates than the control group yet still assert that they were aware of the ad and not allowing it to influence their decisions.