Comment Comment by GlennS I liked this article, but I have two questions:1. Is it definitely a good idea to build a separate data team, rather than embedding people with analytics knowledge in feature teams?Is it possible to do the latter, but still have end up with a well-curated source-of-truth for your data?2. Is A/B testing and driving your business by metrics really a good idea?My (uninformed) impression is that data-driven is responsible for rather a lot of rot:- Extremely irritating websites.- Businesses ignoring important things because they can't measure them. (Financialisation, hand-in-hand with the MBA types the author decries.) parent GlennS 5 years ago
1. Is it definitely a good idea to build a separate data team, rather than embedding people with analytics knowledge in feature teams?
Is it possible to do the latter, but still have end up with a well-curated source-of-truth for your data?
2. Is A/B testing and driving your business by metrics really a good idea?
My (uninformed) impression is that data-driven is responsible for rather a lot of rot:
- Extremely irritating websites.
- Businesses ignoring important things because they can't measure them. (Financialisation, hand-in-hand with the MBA types the author decries.)