>In this context, we use the term ‘surveillance-based advertising’ as a blanket
>term for digital advertising that is targeted at individuals or consumer
>segments, usually through tracking and profiling based on personal data.
This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on the internet are not even developers. I want to be able to advertise to a consumer segment which consists of people who are interested in Elixir. "Surveillance" is essential to internet advertising.
>In this context, we use the term ‘surveillance-based advertising’ as a blanket
>term for digital advertising that is targeted at individuals or consumer
>segments, usually through tracking and profiling based on personal data.
This is ridiculous. If I am trying to advertise an Elixer IDE, then I don't want my advertisements shown to any random person on the internet. The majority of users on the internet are not even developers. I want to be able to advertise to a consumer segment which consists of people who are interested in Elixir. "Surveillance" is essential to internet advertising.