It's more about providing shots of dopamine without requiring the ability to pay attention for longer than 30 seconds, combined with a decent ranking algorithm. If you are not used to consuming entertainment in bite-sized pieces then you wont enjoy it, regardless of how old you are. It's just that the proportion of people who expect entertainment to consist of half minute segments is much higher among the young than the old, and if you do fall into that group, you will really struggle being able to handle even a 15 minute youtube video, let alone a 40 minute broadcast show or a 3 hour play. In that case, you don't have many good video consumption options besides TikTok, so you will spend a lot of time there, even though I don't think it's addictive.
What I really wonder about is the future of sports -- what will they do to make, say, baseball appealing to people with those types of attention spans. I wouldn't be surprised if there are some big upheavals in the sports world over the next two decades.
What I really wonder about is the future of sports -- what will they do to make, say, baseball appealing to people with those types of attention spans. I wouldn't be surprised if there are some big upheavals in the sports world over the next two decades.