The main issue with hiring an agency to do marketing is that your incentives are not aligned.
They almost always charge based on your marketing spend. Which means it's in their interest to make you spend as much as possible. They are only rarely willing to base a part of their compensation on your conversions. And often that's only structured as a bonus.
They are never willing to base on it CAC.
So, you often end up in a situation with thousands in ad spend that is basically useless.
That's what I've been struggling with as well. I know I need to learn to do it myself but it's quite time consuming.
They almost always charge based on your marketing spend. Which means it's in their interest to make you spend as much as possible. They are only rarely willing to base a part of their compensation on your conversions. And often that's only structured as a bonus.
They are never willing to base on it CAC.
So, you often end up in a situation with thousands in ad spend that is basically useless.
That's what I've been struggling with as well. I know I need to learn to do it myself but it's quite time consuming.