Brick & mortar retail is trying its very hardest to kill itself.
The bigger a tremendous fucking hassle it is to go to the store instead of ordering online, the fewer people are going to come in.
Supermarket window: "we now use anti-shoplifting face and license plate tracking" [e.g. auror.co ]
Supermarket aisle: can't see any products, have to open every door to look at actual products instead of TV ads
Supermarket aisle: e-ink price labels; can no longer flip up to see how much the thing cost before it was on "sale".
Supermarket aisle: e-ink label is down, no idea how much product costs
Supermarket checkout: always scans shit at the wrong price
Plus we've got covid, drive time, smaller selection, unknown stock levels [sold out].
Any old man could tell you giving a shit about your customers' experience is going to benefit you in the long run. But no. It'll be too late by the time they realize what they've done.
The bigger a tremendous fucking hassle it is to go to the store instead of ordering online, the fewer people are going to come in.
Supermarket window: "we now use anti-shoplifting face and license plate tracking" [e.g. auror.co ]
Supermarket aisle: can't see any products, have to open every door to look at actual products instead of TV ads
Supermarket aisle: e-ink price labels; can no longer flip up to see how much the thing cost before it was on "sale".
Supermarket aisle: e-ink label is down, no idea how much product costs
Supermarket checkout: always scans shit at the wrong price
Plus we've got covid, drive time, smaller selection, unknown stock levels [sold out].
Any old man could tell you giving a shit about your customers' experience is going to benefit you in the long run. But no. It'll be too late by the time they realize what they've done.