Everyone here who’s worked for some moderately large corporation knows exactly why this was done: it’s a flashy pet project for some “labs” team in an otherwise boring retailer and maybe they’ll recoup some of the cost in ads, minus whatever they lose for it being an awful idea. Some charismatic product manager sold it to execs as “being the future of connected retail” or some other BS. In a few months they’ll be removed because it’s a stupid idea.
When the company that made these was analyzing their market, I have no doubt they were targeting this exact scenario knowing that even the stupidest products have a place to make a boring brick and mortar retailer think they’re doing technology.
When the company that made these was analyzing their market, I have no doubt they were targeting this exact scenario knowing that even the stupidest products have a place to make a boring brick and mortar retailer think they’re doing technology.