The companies that put up the contest benefits. For a lot of people at a lot of companies, a trip to re:invent is a huge prize. If your job is to fix bugs anyway, now your company just incentivized you to do it more and in your off time to win that prize.
Also, the bug buster benefits if they get up high on the leaderboard, because job recruiters will most likely use the leaderboard for lead gen. If you're looking to make a job move, moving up on the leaderboard will help.
Also, the bug buster benefits if they get up high on the leaderboard, because job recruiters will most likely use the leaderboard for lead gen. If you're looking to make a job move, moving up on the leaderboard will help.