I had the same feeling. It’s so weird how companies can miss such an obvious thing. The core fantasy of lego is engineering - “you can make anything you can imagine”. Even if you aren’t good at designing things, that’s still the core aspiration.
Minecraft fulfils that fantasy far better than most (all?) of the video games lego has made. I wonder if it’s just that, like banks, software is outside of lego’s core competencies. When it comes to software, their leadership has no taste.
Minecraft fulfils that fantasy far better than most (all?) of the video games lego has made. I wonder if it’s just that, like banks, software is outside of lego’s core competencies. When it comes to software, their leadership has no taste.