Comment by Kiro

I don't understand the "unusual insight" for Eesel, which also happens to be the blog's product.

Canva: Design tools are made for designers -> Non designers have design needs too. Makes sense.

Coinbase: Some people say crypto is the future -> Everyday people will want to buy crypto. Also makes sense.

Eesel: It's hard to find docs -> People often just refer back to docs. What?

Looks like a nice product though!