I don't think developers understand that pirates aren't customers, they are thieves. It is a crime of opportunity. If they can just take something for free they will, because they are probably 10-20 years old and they don't have enough disposable income to make buying a game easier than pirating one. So, they trade their extra time for their lack of money and go the pirated route even though it's a PITA.
Yes, there is a lot of piracy and there always will be. The only way around it is to ignore it and keep making software for your real customers - the people who paid for it in the first place.
The other thing you can do is try to use the thieves to promote your product. Hold contests, get them to post on message boards and other junk about your game. Have them post scores to FaceBook or Twitter. Turn them into your "street team" so to speak.
The point is, whining won't get you sales, so stop complaining about piracy and run your business.
Yes, there is a lot of piracy and there always will be. The only way around it is to ignore it and keep making software for your real customers - the people who paid for it in the first place.
The other thing you can do is try to use the thieves to promote your product. Hold contests, get them to post on message boards and other junk about your game. Have them post scores to FaceBook or Twitter. Turn them into your "street team" so to speak.
The point is, whining won't get you sales, so stop complaining about piracy and run your business.