Comment by ksec

There isn't a single Window PC system on the market which I would rate at 80% of current MacBook M1 / iMac has to offer.

It is not that people aren't looking for alternative. It is simply Windows PC industry has a lot of catching up to do. Both software and hardware.

And its annoying because Apple desperately need some competition.

Edit: And their strategic direction / decisions without Steve Jobs are all over the place. Along with their hypercritical PR since 2015.