A counter argument to this was Carlos Ghosn's experience with Nissan. He said that one of Nissan's problems was engineers making cars for engineers, but that people did not want to buy.
In reality creating, marketing and being successful with a product requires diverse perspectives.
I think engineers beating up on MBA's is no different from MBA's beating up on "propellerheads." It's counter productive.
And just because you have an MBA, should you then be typecast by engineers? Why does having an MBA reduce someone's potential to be a passionate product person, or to have productive relationships with the makers?
In reality creating, marketing and being successful with a product requires diverse perspectives.
I think engineers beating up on MBA's is no different from MBA's beating up on "propellerheads." It's counter productive.
And just because you have an MBA, should you then be typecast by engineers? Why does having an MBA reduce someone's potential to be a passionate product person, or to have productive relationships with the makers?