I like personalized ads. If I have to suffer with ads to support the websites I like, I'd rather have them personalized. Instagram is really good at this -- I probably click on at least 1/4 of the ads I get, and have definitely made purchases based on Instagram ads.
So as a user, the benefit would be better ads. Honestly I'll probably leave FLOC on if given the option (although I use Firefox and Safari, and as far as I know neither will really support it).
So as a user, the benefit would be better ads. Honestly I'll probably leave FLOC on if given the option (although I use Firefox and Safari, and as far as I know neither will really support it).