Comment by gambiting

It's the same argument that BMW made, and it's just as faulty here. They said that instead of paying $500 upfront for heated seats, they will be available as an annual unlock for say $100/year. Since they know an average owner keeps a new BMW for only 3 years, this is a saving for new buyers - isn't that great??? I hate this argument with a burning passion though, it's turning ownership into subscription only to extract more money in the long run.