> You question the sincerity of his apology, then tell him to hire a PR firm.
So? The wording of his apology leaves doubt about its sincerity, which (in addition to the whole ordeal to begin with) lets me believe he would greatly profit from training and advice on matters of communication.
I don't understand what you're trying to imply. That 'PR' automatically seems insincere somehow? Well, better a safely worded statement written by PR than a crude comment that lets your ego shine through, doesn't really remedy the situation and worsens it?
So? The wording of his apology leaves doubt about its sincerity, which (in addition to the whole ordeal to begin with) lets me believe he would greatly profit from training and advice on matters of communication.
I don't understand what you're trying to imply. That 'PR' automatically seems insincere somehow? Well, better a safely worded statement written by PR than a crude comment that lets your ego shine through, doesn't really remedy the situation and worsens it?