Does anybody know if targeted ads based on tracking even work? Are they worth all the extra cost and complexity compared to traditional ads? It doesn’t seem like it. Half the time I see a super-targeted ad, it’s for a product I already purchased.
Also, what ever happened to showing ads to people who aren’t already interested in your product to expand your brand and maybe bring in new customers? The current ad model feels overfitted to me.
Also, what ever happened to showing ads to people who aren’t already interested in your product to expand your brand and maybe bring in new customers? The current ad model feels overfitted to me.