I’ve gone into their stores. Their stock assortment isn’t bad compared to the competition. In fact, aside from Whole Foods on the organic/bio side of things, they measure up very well and better compared to their competition. They are more of a hypermart where you can do one stop shopping ala Carrefour.
The issues I see are: very drab color palette. Working class shoppers. Sure, it’s elitist, but people like shopping alongside people in their own stratum.
They could likely address this by having a second more upscale brand.
I’ve gone into their stores. Their stock assortment isn’t bad compared to the competition. In fact, aside from Whole Foods on the organic/bio side of things, they measure up very well and better compared to their competition. They are more of a hypermart where you can do one stop shopping ala Carrefour.
The issues I see are: very drab color palette. Working class shoppers. Sure, it’s elitist, but people like shopping alongside people in their own stratum.
They could likely address this by having a second more upscale brand.