Ask HN: If you have a free product, how do you give it away?
I run a form SaaS business that offers a free tier as a means of letting people see the app, try the service, etc. I think it's not only a nice resource, of course, but also pretty valuable in its own right, and enough to run a couple small sites off of.
I'd like to partner with organizations and companies that could use it (could be a great part of a larger teaching tool, or an ad-hoc backend for something like codepen) but have no idea how to go about finding them, other than cold outreach.
If you have a free product, how do you give it away? I know this sounds a little like "What marketing?" but are there any channels or strategies that work particularly well when price isn't an issue?
I'd like to partner with organizations and companies that could use it (could be a great part of a larger teaching tool, or an ad-hoc backend for something like codepen) but have no idea how to go about finding them, other than cold outreach.
If you have a free product, how do you give it away? I know this sounds a little like "What marketing?" but are there any channels or strategies that work particularly well when price isn't an issue?