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Comment by jm_l

I came across this article a few weeks ago. The 23% number seems to be from this poll https://morningconsult.com/influencer-report-engaging-gen-z-...

The author is mistakenly adding the 12% and 11% numbers. The real proportion is around 12% of young people. Given that in the poll, "influencer" is used basically synonymously with "celebrity" (Will Smith is considered an influencer) I'd say this is pretty reasonable actually.

parent jm_l 5 years ago

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