"A new report says that iOS 14 tracking changes could cost the advertising revenue billions if an early trend in spending decline continues."
Does it not follow then that advertisers are saving billions of dollars?
Now, admittedly, the advertisers aren't going to be getting now what they used to get, but this Freakonomics Podcast episode, "Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)" https://freakonomics.com/podcast/advertising-part-2/ makes me wonder how much it'll really impact the people who pay for advertising.
Does it not follow then that advertisers are saving billions of dollars?
Now, admittedly, the advertisers aren't going to be getting now what they used to get, but this Freakonomics Podcast episode, "Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)" https://freakonomics.com/podcast/advertising-part-2/ makes me wonder how much it'll really impact the people who pay for advertising.