Firing an employee or terminating a contract in response to a twitter mob.
You are of course free to boycott whoever you want- but my impression is that those threatened boycotts won't really cause much damage to companies. People keep saying that firings are meant to "limit damage" but I have yet to see proof of this. To me it is mostly virtue signalling on the part of the involved businesses- it's not meant to prevent an economic damage but as a form of PR and advertising.
Firing an employee or terminating a contract in response to a twitter mob.
You are of course free to boycott whoever you want- but my impression is that those threatened boycotts won't really cause much damage to companies. People keep saying that firings are meant to "limit damage" but I have yet to see proof of this. To me it is mostly virtue signalling on the part of the involved businesses- it's not meant to prevent an economic damage but as a form of PR and advertising.