> From the research I've seen, all this privacy-invading crap doesn't even improve ad performance much
Which research? From my experience, personalized ads perform ~50% better than non-personalized ads. This would also explain why Google and Facebook are fighting tooth and nail to keep their tracking infrastructure.
Which research? From my experience, personalized ads perform ~50% better than non-personalized ads. This would also explain why Google and Facebook are fighting tooth and nail to keep their tracking infrastructure.