> Your average business owner wants to focus on the important thing: their content. They want to type in a box and push publish. End. They don’t care about how crap (or not) the code is. They don’t care about performance too much. They do want to have the extensibility that is offered. They don’t want to get locked in (cough, Wix, Squarespace).
That's IMO just a wrong understanding of the average business owner. Wordpress is much more useful to web agencies with the necessary skill set to heavily customise it than to the average Joe SMB Owner.
To them, Wordpress is just as much a black box as Wix or Squarespace is, and all the web agencies using Wordpress to make websites for that demographic modify it so much with so many mutually exclusive plugin pipelines that getting their website from one to another often involves a complete rewrite anyway, if you want meaningful changes done.
And for a long time, it was just the cost of doing business. But now? Nowadays, Squarespace et al. are probably a much better fit for them. Effectively the same vendor lock in if you're not a web agency yourself, but with much less overhead involved.
That's IMO just a wrong understanding of the average business owner. Wordpress is much more useful to web agencies with the necessary skill set to heavily customise it than to the average Joe SMB Owner.
To them, Wordpress is just as much a black box as Wix or Squarespace is, and all the web agencies using Wordpress to make websites for that demographic modify it so much with so many mutually exclusive plugin pipelines that getting their website from one to another often involves a complete rewrite anyway, if you want meaningful changes done.
And for a long time, it was just the cost of doing business. But now? Nowadays, Squarespace et al. are probably a much better fit for them. Effectively the same vendor lock in if you're not a web agency yourself, but with much less overhead involved.