I have a revolutionary idea. Instead of writing Quote Unquote Great Works, we could use a symbol to denote the Quote (opening) and Unquote (closing) around the word or sentence, like $Great Works$. We could even use the quote symbol (") for this purpose, which is kind of neat.
It would look like this: "Great Works".
It's so crazy it might just work.
(but seriously, WTF, article?)