The author gives Apple credit for solving a problem Apple created.
Apple doesn't care about protecting you. They care about protecting their own advertising market share. They don't want to stop tracking your iPhone. They want competitors like Google to stop tracking your iPhone (for free). Apple wants to get paid for that.
If Apple cared about you then tracking functionality would not exist.
Apple doesn't care about protecting you. They care about protecting their own advertising market share. They don't want to stop tracking your iPhone. They want competitors like Google to stop tracking your iPhone (for free). Apple wants to get paid for that.
If Apple cared about you then tracking functionality would not exist.