I know that one of the very hard problems with automating email is not landing in the spam folder.
I always had the impression that using services like Mailchimp make that much less likely than doing it DIY on top of a more commodity transport like SES. I.e. they stay on top of and evolve with best practices over time so you don't have to.
I always had the impression that using services like Mailchimp make that much less likely than doing it DIY on top of a more commodity transport like SES. I.e. they stay on top of and evolve with best practices over time so you don't have to.
Is that in any way accurate?