Awesome write up! That was a very fun and educating read. Never thought about running ads on a porn site before.
You said you can't be sure if your download numbers were correlated to the ads, but did you notice a drop off in new downloads after you finished the campaigns (or too early to tell)?
And does your ad run on all mindgeek websites or do you pick which ones/categories they appear on? Perhaps if they give more granular tools and you know your audience you can target towards your demo a little better idk?
You said you can't be sure if your download numbers were correlated to the ads, but did you notice a drop off in new downloads after you finished the campaigns (or too early to tell)?
And does your ad run on all mindgeek websites or do you pick which ones/categories they appear on? Perhaps if they give more granular tools and you know your audience you can target towards your demo a little better idk?