Tesla's checkout process has spoiled me. It's landing page -> select a model -> select options and appearance -> enter payment info for a 100$ deposit. No signups, no friction, just car creation and transparent info and pricing.
Step one on Ford's site is to select a dealer. Already I'm thinking about how much I hate my local dealer and the whole dealership system in general. Step two is a login screen with create an account burred at the bottom. Now I'm thinking about all the ford spam I'll get if I give them my email. Step three is me checking on the cyber truck status.
Step one on Ford's site is to select a dealer. Already I'm thinking about how much I hate my local dealer and the whole dealership system in general. Step two is a login screen with create an account burred at the bottom. Now I'm thinking about all the ford spam I'll get if I give them my email. Step three is me checking on the cyber truck status.