You post on your website, somebody notices, 'spreaders' race to get faulty quick copy out (better fast than right), gives the conspiracy theorists a headstart as people start looking for more detail.
Or you issue an embargoed release, allowing responsible 'spreaders' to get their ducks in a row, and then cometh the hour, cometh the copy-edited verbose well referenced pieces.
Or you issue an embargoed release, allowing responsible 'spreaders' to get their ducks in a row, and then cometh the hour, cometh the copy-edited verbose well referenced pieces.
The latter is far better than the former.