Comment by onion2k

SpaceX wins lots of space contracts with the help of Musk's "Occupy Mars" marketing.

Tesla sells lots of cars on the promise of self-driving in the marketing.

Musk bought BTC, single-handedly pumped the price of BTC, and then sold at a huge profit.

I don't think he's a genius but Musk is definitely not stupid. He's just not playing the obvious game you think he's playing.