Comment by admissionsguy

Sounds like they had a selling product to begin with. Optimisation has its place of course, but when the client is a pre-revenue startup with uncertain business plan and a scrappy budget, and they keep refining pixels on the landing page, I feel bad for them. While another client goes from zero to $20k MRR in two months with a $20 Themeforest template and a Lorem ipsum text still there.