I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed.
If this holds, this will be cataclysmic for FB. You can't have a huge portion of your wealthy user base just disappear and expect advertisers to keep paying what they were paying previously.
BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out.
If this holds, this will be cataclysmic for FB. You can't have a huge portion of your wealthy user base just disappear and expect advertisers to keep paying what they were paying previously.
BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out.