> they require no violence against animals.
While I sympathise with the argument, I think that it's a mistake to push this aspect front and centre.
There's a whole lot of people out there who simply like eating meat, and that it means killing an animal is not particularly a problem.
The people I've spoken to about Beyond/Impossible and similar fake-meats all tend to think of it as something for vegans/vegetarians, because that's how this type of product has been presented for decades.
"Oh, you're having a BBQ? Fred's partner is a veggo, better chuck on some mushroom burgers or something"
It's a tough push to convince people that this isn't meant for vegans/vegetarians wanting meat, but a product for meat-eaters wanting to reduce their meat intake, but not necessarily wanting to give up their ability to have meals that taste like what they're used to.
Pushing from that angle, I would argue, is likely to have a bigger impact than saying "Think of the poor cow that had to get murdered for your burger!".
While I sympathise with the argument, I think that it's a mistake to push this aspect front and centre.
There's a whole lot of people out there who simply like eating meat, and that it means killing an animal is not particularly a problem.
The people I've spoken to about Beyond/Impossible and similar fake-meats all tend to think of it as something for vegans/vegetarians, because that's how this type of product has been presented for decades.
"Oh, you're having a BBQ? Fred's partner is a veggo, better chuck on some mushroom burgers or something"
It's a tough push to convince people that this isn't meant for vegans/vegetarians wanting meat, but a product for meat-eaters wanting to reduce their meat intake, but not necessarily wanting to give up their ability to have meals that taste like what they're used to.
Pushing from that angle, I would argue, is likely to have a bigger impact than saying "Think of the poor cow that had to get murdered for your burger!".