That said, nothing about this is new. Whether Facebook, Google, or any of the other countless (yes, thousands) of players in the AdTech ecosystem, this kind of targeting can be done with ease and for pennies per user.
The deprecation of third-party data, cookies, and cross-domain tracking couldn't happen soon enough. It's not a perfect solution but it's certainly a step in the right direction.
That said, nothing about this is new. Whether Facebook, Google, or any of the other countless (yes, thousands) of players in the AdTech ecosystem, this kind of targeting can be done with ease and for pennies per user.
The deprecation of third-party data, cookies, and cross-domain tracking couldn't happen soon enough. It's not a perfect solution but it's certainly a step in the right direction.