How not to write cold emails to investors -- lessons from a serial founder whose companies have raised $150MM+.
TL;DR Don't chase. Be chased.
1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those that end up in their inbox (e.g. Sacca & Pinterest: https://twitter.com/sacca/status/620344394189647872?lang=en)
2. Take the time that you would have spent emailing investors and build product. Get traction.
TL;DR Don't chase. Be chased.
1. Don't write cold emails to investors. You automatically give the investor the upper hand by chasing them. It's counter intuitive, but it comes off as desperate. VCs write checks into companies that they have a fear of missing out, or that other VCs are backing, not those that end up in their inbox (e.g. Sacca & Pinterest: https://twitter.com/sacca/status/620344394189647872?lang=en)
2. Take the time that you would have spent emailing investors and build product. Get traction.
3. Get investors to email you.