Comment Comment by tdmckinlay Author of the summary here:You are right regarding the chocolate bar experiment.That's why the researchers ran multiple experiments, some of which measured actual behavior:- People were 16.1% more likely to bid for a gift card for an Everlane backpack (vs a J.Crew one) when they saw cost information about it- Sales of chicken noodle soup bowls ($4.95) in Harvard’s campus canteen increased 21.1% when costs were disclosed parent tdmckinlay 5 years ago
You are right regarding the chocolate bar experiment.
That's why the researchers ran multiple experiments, some of which measured actual behavior:
- People were 16.1% more likely to bid for a gift card for an Everlane backpack (vs a J.Crew one) when they saw cost information about it
- Sales of chicken noodle soup bowls ($4.95) in Harvard’s campus canteen increased 21.1% when costs were disclosed