"The organisation then tested it out by getting a number of ads mentioning winning prizes, or cocktails, or asking teens if they were “summer ready” approved for advertising to those targeted demographics."
So it sounds like they could go further than just identify who the target audience based on under 18s who are interested in alcohol.
"The organisation then tested it out by getting a number of ads mentioning winning prizes, or cocktails, or asking teens if they were “summer ready” approved for advertising to those targeted demographics."
So it sounds like they could go further than just identify who the target audience based on under 18s who are interested in alcohol.