Roku has tie up with TV manufacturers like TCL too. That's where a lot of their growth is coming in.
Personally, I have switched to Fire-Stick and Chromecast with Google TV from Roku because the Roku interface hasn't evolved in the past few years and they are also pushing ads and their own channels now.
Personally, I have switched to Fire-Stick and Chromecast with Google TV from Roku because the Roku interface hasn't evolved in the past few years and they are also pushing ads and their own channels now.