Would you say the same about free TV's ads coming mid-program? Or newspapers you actually buy that still contain ads? How would such a trade be done upfront in your opinion?
In a way, you are the one coming to PLATFORM (site, newspaper, TV program), so don't come back maybe, but don't tell PLATFORM whether they can out a distracting vase at the entrance, or ads on the sidebar, or a distracting ticker at the bottom of the screen.
In a way, you are the one coming to PLATFORM (site, newspaper, TV program), so don't come back maybe, but don't tell PLATFORM whether they can out a distracting vase at the entrance, or ads on the sidebar, or a distracting ticker at the bottom of the screen.