Allow me to explain the metaphor. When two sides shoot at each other that is called a war. When one side shoots the other that is called a massacre. Hence if another side starts shooting at you and isn't willing to negotiate, massacre or war are your two choices.
In "cultural war", this would correspond to one side trying to keep moving their positions forward. The either side either puts up a fight or they don't.
In "cultural war", this would correspond to one side trying to keep moving their positions forward. The either side either puts up a fight or they don't.