I’ve had a pet theory that the company has spread its wings after Jonny Ive left.
More practical designs
Thicker, more performing machines
Higher quality and durability at the cost of thickness
Colors again?!
It’s possible, perhaps even likely that this was planned before Ives departure. But we are seeing a massive sea shift in the way Apple designs their gear. The old mantra was “thin and light before all else”
Now it seeks back to “make stuff people love”
More practical designs
Thicker, more performing machines
Higher quality and durability at the cost of thickness
Colors again?!
It’s possible, perhaps even likely that this was planned before Ives departure. But we are seeing a massive sea shift in the way Apple designs their gear. The old mantra was “thin and light before all else” Now it seeks back to “make stuff people love”