Wherever possible, they've done exactly that—so how is that a criticism? Case in point is the end-to-end encryption of iMessage. Or the at-rest encryption of iOS devices.
In other instances where Apple does have access to your data, there is a plausible justification for that access and no evidence shown where Apple has ever abused that access for commercial gain.
In other instances where Apple does have access to your data, there is a plausible justification for that access and no evidence shown where Apple has ever abused that access for commercial gain.