I have to admit that I only skimmed this, but the core message seems to be it's a publicity stunt to publish the message that you should do work you truly enjoy and find rewarding, and not keep putting off to another day the chance to find personal satisfaction in your career.
And that perhaps one's gross yearly income is not the ultimate and best measure of personal success.
And that perhaps one's gross yearly income is not the ultimate and best measure of personal success.