Product-led typically means "driven by customer needs" but also being able to make the correct trade-offs vis a vis engineering and sales considerations. That is, delivering something that is in line with what you can build and not delivering "value" that the customer is not ready to pay for.
Which can be opposed to "sales driven" where the sales team sold something, engineering has to play catch up, which can lead to technical debt and lack of focus mid-term.
Or engineering led, where the engineering team will decide priorities and might push cool tech demos that will never become successful products. Google being the best example of this type of culture.
Edit: article is terrible. He creates strawmans to sell his wares. As always, beware of consultant blogs.
Which can be opposed to "sales driven" where the sales team sold something, engineering has to play catch up, which can lead to technical debt and lack of focus mid-term.
Or engineering led, where the engineering team will decide priorities and might push cool tech demos that will never become successful products. Google being the best example of this type of culture.
Edit: article is terrible. He creates strawmans to sell his wares. As always, beware of consultant blogs.